Quality wine is born in the vineyard, or rather, in the nursery. VCR, Vivai Cooperativi Rauscedo, renews its historical presence at Vinitaly bringing its load of innovation, new micro-vinifications, numerous events and tastings, and a message of hope synthesized by the new symbol of rebirth that revitalizes the VCR space at pavilion 6, stand B5 of the Verona fair. Come visit us to discover it and understand its full meaning.

(download the VCR activities program at Vinitaly)

A symbol of rebirth

The alpha and omega touch each other, what seems like the end, namely the unjust burden of duties imposed by the Trump administration on Italian wine and all agri-food products, can instead represent a new beginning. Just as it happened over a century ago with another American threat, namely phylloxera, a scourge that could have meant the end of viticulture, but at Rauscedo, it was reacted to by systematically applying the innovation of resistant rootstocks.

The omega graft characterizes the most significant portion of the 100 million cutting grafts produced by the 200 VCR members between the basins of the Tagliamento, Cellina, and Meduna rivers and destined for international markets. In a world that tends to close in on itself, reviving the logic of duties and inventing new non-tariff barriers, Vivai Cooperativi Rauscedo reacts by strengthening its competitiveness and investing in research to enhance the morphological and health quality of vine cuttings, and above all, by testifying to the need not to forget one's roots.

Health and sustainability, two trends destined to last

Italy will continue to be the reference point for the international wine sector only if it does not betray its principles, namely the bond with the territory and the grapevine, and if it manages to unravel its bureaucratic tangles by promoting the inventiveness and resilience of producers. Attention to sustainability and health are indeed new market drivers to which to apply, destined to last.

Naturally low-alcohol wines, NoLo wines (alcohol-free and partially dealcoholized), and Piwi (wines from varieties resistant to diseases) guarantee concrete growth opportunities only if one reiterates a concept often overlooked: wine, however qualified, is made with grapes.

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Yuri Zambon, director of VCR

VCR's commitment to biodiversity, a trump card for Italian wine

VCR's commitment to the biodiversity of Vitis vinifera thus constitutes the real trump card for the sector, capable of providing genetic material suitable for various purposes: clones capable of slowing down technological maturation while maintaining a low sugar content, varieties capable of combining resistance and oenological quality, new clones of little-known varieties capable of contributing to improvement in terms of acidity and structure as complements even within the most consolidated Italian denominations.

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Events at Vinitaly 2025

News that VCR presents in the events it has organized or participates in during the 4 days of the 57th edition of Vinitaly:

Sunday, April 6 at 2:30 pm. "Resilient wines are made with... feet". Discover the quality imprint transmitted by the M series rootstocks. Guided tasting by VCR winemakers of micro-vinifications of Sangiovese and Chardonnay clones grafted on M and the "testimonial" wines of the companies Castello di Roncade; Albino Armani Viticoltori; Cantina Due Palme and Settesoli (click to access the save the date);
Sunday, April 6 at 4:30 pm. "The Rare Vineyards of Verona, identity, climate, withering". The presentation (with tasting) of the new book by Aldo Lorenzoni written together with many passionate colleagues of the Graspo association (Ampelographic Research Group for the Safeguarding and Preservation of Viticultural Originality). A work resulting from the research path that has highlighted the rich biodiversity of a territory that hides the many brothers of vine varieties now consecrated by history and the market like Corvina, Rondinella, Molinara, Garganega (click to access the save the date).
Monday, April 7 at 10:30 am. Confagricoltura Area Pavilion D (booth G-H-I). "Dealcoholized wine: legislation and market opportunities". The conference organized by Crédit Agricole together with Confagricoltura provides an overview of this emerging sector with regulatory, economic, and commercial indications explained by Alberto Statti (Confagricoltura Board member); Davide Goldoni (Commercial Coordination Manager Business Bank Crédit Agricole Italia), Marco Giuri (Legal expert in the wine sector); Lorenzo Tersi (Industry wine expert). Lorenzo Tosi of VCR provides an update on the genetic material for dealcoholized and low-alcohol wines (click for information)
Monday, April 7 at 2:30 pm. "Ok the cut is right". Blind tasting guided by VCR winemakers of micro-vinifications of Pinot Grigio and Prosecco with different percentages (10%-50%) of resistant complementary varieties. A sensory experience to discover how adding a percentage of resistant varieties can give character without altering the typicality of Pinot Grigio and Prosecco with geographical denomination. At the end, tasting of the micro-sparkling wines of the offspring of resistant Glera soon to be registered obtained by VCR and Crea, with the official debut of Crea Ve's Glaurum (click to access the save the date);
Tuesday, April 8 at 11:30 am. "Green, smart & good wines". The Italian path of Piwi: combining oenological quality with resistance. Interpretations and expertise of pioneering wineries. Tasting of commercial wines obtained from resistant varieties of VCR developed throughout Italy by companies such as: Ceste Vini of Govone (Cn) (Beefour, Soreli in purity winner in the sparkling category at the last edition of the Piwi wines show of San Michele all'Adige; Ratio, blend of white Piwi); Jasci green winery of Vasto (Ch) (Piwi white wine from Sauvignon Kretos); DaPieri of Cinto Caomaggiore (Ve) (Soreli and Fleurtai single varietal and DolcePaola, passito winner of the Piwi show of San Michele); Giusti Wine of Nervesa della Battaglia (Tv) (Sant'Eustachio, Sauvignon Nepis igt); Trezero of Valvasone (Pn) (Biblis, white, Olympus from Merlot Khorus). (click for info)
Tuesday, April 8 at 12 pm at the Masaf Space, PalaExpo. Conference/tasting room. "The new frontiers of natural low-alcohol wines and the use of resistant varieties: intervention strategies and commercial perspectives". The event organized by the Consorzio delle Venezie that christens the research project for the modification of the PDO disciplinary for the introduction of light Pinot Grigio and the resistant varieties from complementary varieties. At the table, all the excellent entities participating in the project: Riccardo Velasco for Crea Viticulture Enology of Conegliano, Paolo Sivilotti from the University of Udine, Simone Vincenzi from the University of Padua, Marco Stefanini from the Edmund Mach Foundation and Piwi International, Michele Giannini from Veneto Agricoltura, Albino Armani and Stefano Sequino from the Consorzio delle Venezie; Yuri Zambon from the VCR research center (click for info);